Opportunity. A Journal of Negro Life. July 1929.
Published monthly by the National Urban League, Department of Research and Investigations, New York, N.Y.. Editor: Elmer Anderson Carter. Subscription $1.50 a year.

Publication of major social service and civil rights organization established to help African Americans gain social and economic equality. Articles and special features, book reviews, fiction, and poetry. Some advertising.

Selections reproduced as facsimile page images. 8 pages.

Selected Page and Title List:

July Selections:
204 "Fraternals, Finance and Folly" is an editorial appraising the role of fraternal lodges in African-American society. It warns that financial mismanagement of black fraternal organizations can wipe out the savings and investments of many African Americans. The over-investment by fraternal lodges in grandiose buildings is seen as particularly risky. Julius Rosenwald of Sears, Roebuck and John D. Rockefeller are cited as investing in better housing for African Americans at a modest six percent return.
210 "The C. M. A. Stores Face the Chains" is an article written by Albon L. Holsey, Secretary of the National Negro Business League. It looks at how the move toward mass marketing and huge retail chains among white-owned businesses contributed to the founding of the Colored Merchants' Association, a black grocers' buying cooperative, in Montgomery, Alabama in 1928. Holsey discusses a conference of the "Executives of the Grocery Industry," held in Louisville in February 1929, and sponsored by the U. S. Department of Commerce. He also mentions the participation of the National Negro Business League president, Robert R. Moton, in a C. M. A. campaign in Winston-Salem, North Carolina.
Cover | Table of Contents (for reference only)