Opportunity. A Journal of Negro Life. February, April, July, October, and November 1927.
Published monthly, published by the National Urban League, Department of Research and Investigation, New York, N.Y. Editor: Charles S. Johnson. Subscription $1.50 a year.

Publication of major social service and civil rights organization established to help African Americans gain social and economic equality. Articles and special features, book reviews, fiction, and poetry. Some advertising.

Selections reproduced as facsimile page images. 27 pages.


Selected Page and Title List:

February Selections:
47 "1926 - The Negro in Business" by Albon L. Holsey maintains that African-American business activity is becoming more methodical, that local financing is increasingly available to black enterprises, that the Negro Trade Week Campaign is getting broader publicity, and that black business topics are receiving more and better print coverage.
Cover | Table of Contents (for reference only)
 
April Selections:
99 "Spaulding of North Carolina" is an editorial celebrating the achievements of Charles Clinton Spaulding and the North Carolina Mutual Life Insurance Company. Spaulding recently received a Harmon Foundation Award for distinguished achievement in the field of Negro Business.
99 "An Economic Consequence of Style" is an editorial which talks about a movement within Southern legislatures to forbid black barbers from servicing white patrons.
116 "Where St. Louis Negroes Work" by William V. Kelly examines the occupations and workplaces of African Americans in St. Louis. He highlights how black workers are forced out of good positions by unions which exclude them from membership and regard their advancement in the work force as a threat.
Cover | Table of Contents (for reference only)
 
July Selections:
191 "Negro Women Workers" is an editorial discussing the United States Department of Labor's Bulletin of the Women's Bureau report, "Women in Tennessee Industries." African-American women working in that state are described as earning only a little more than half of what white women earn although there is little difference in productivity factors between the two groups.
Cover | Table of Contents (for reference only)
 
October Selections:
297 "Some Economic Aspects of Negro Migrations", by Charles S. Johnson maintains that the major motive behind the great migration of African Americans to northern cities is economic. Black immigration is explored in relation to European and Mexican immigration.
Cover | Table of Contents (for reference only)
 
November Selections:
334 "The National Negro Business League" by Albon Holsey, discusses the 1927 annual meeting of that organization in St. Louis, Missouri, and emphasizes its role in encouraging effective management analysis and techniques.
np Seven pages of advertisements publicize hotels, restaurants, apartment buildings, educational institutions, and a life insurance company. Also included are ads for James Weldon Johnson's God's Trombones, "Negro Dolls of Character and Beauty" (from the Madam Allone Doll Manufacturing Company in New York City), the violinist and composer Clarence Cameron White, the Madam C. J. Walker chain of beauty culture schools, and the Poro School of Beauty Culture. Heating systems, lumber, and other products and services are also advertised.
Cover | Table of Contents (for reference only)