The Emergence of Advertising in America: 1850-1920


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Ameritech National Digital Library Competition

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Illustration of a woman and young girl cooking in an old-fashioned kitchen
Rawleigh's Good Health Guide and Cook Book.
About this image


This collection is no longer updated in American Memory. Please visit the up to date presentation: Emergence of Advertising in America (external link)

Emergence of Advertising in America presents over 9,000 images relating to the early history of advertising in the United States. The materials, drawn from the Rare Book, Manuscript, and Special Collections Library at Duke University, include cookbooks, photographs of billboards, print advertisements, trade cards, calendars, almanacs, and leaflets for a multitude of products. Together, they illuminate the early evolution of this most ubiquitous feature of modern American business and culture.

1998 LC/Ameritech Competition Awardee Institution: Duke University

Timeline* (external link)

Key developments
in media and marketing.