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Browse by Title IndexFifty Years of Coca-Cola Television Advertisements: Highlights from the Motion
Picture Archives at the Library of Congress presents a variety of television
advertisements, never-broadcast outtakes, and experimental footage reflecting
the historical development of television advertising for a major commercial product.
The online collection includes five excerpts from stop-motion advertising
developed for Coca-Cola between 1954 and 1956 by the D'Arcy agency and makes public
for the first time eighteen excerpts from the Experimental TV Color
Project of 1964, which determined the best lighting for the cans, bottles,
and performers in television advertisements. Featured advertisements include the
1971 "Hilltop" commercial with an international group of young
people on an Italian hilltop singing "I'd Like to Buy the World
a Coke"; the "Mean Joe Greene" commercial from 1979; the first "Polar Bear" commercial from 1993; the
"Snowflake" commercial from 1999; and "First
Experience," an international commercial filmed in Morocco in 1999.
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a universal collection of knowledge and creativity for future generations. The
goal of the Library's National Digital Library Program is to offer broad public
access to a wide range of historical and cultural documents as a contribution
to education and lifelong learning.
The Library of Congress presents these documents as part of the record of the
past. These primary historical documents reflect the attitudes, perspectives,
and beliefs of different times. The Library of Congress does not endorse the
views expressed in these collections, which may contain materials offensive
to some readers.